Fellow Filmmakers. Please don’t enter “competitions” that ask you to make spec ads for real companies. It’s shady. It’s gross. Don’t do it.
I’m writing this because I was contacted by a company who emailed me with a “great opportunity” to make a commercial for AT&T, and that there are “up to” $30,000 in awards. I responded that I believe what they’re doing is gross and wrong, and it tricks filmmakers into making commercials and posting them on social networking websites for their friends & family to see: thus giving the product more exposure.
The Doritos Super Bowl contest is the biggest offender here. I implore you all to not enter that contest, or any like it. Don’t make a commercial unless you’re being paid to.